Home Services & Trades — Case Study
of revenue from digital channels
A dual-channel SEO and Google Ads strategy generates 236 qualified leads and 80% revenue attribution in 8 months
A specialized home organization and move management company serving the New York City market engaged Focus Digital in December 2024 to establish predictable lead generation. The company provides decluttering, organizing, estate cleanout, move management, and home-sale preparation across NYC, Manhattan, Brooklyn, Long Island, Westchester, New Jersey, and Connecticut. The digital marketing work has enabled the company to begin franchising.
The company lacked digital visibility for clients researching home organization services and relied primarily on referrals, creating unpredictable revenue and limiting growth. It needed a scalable lead-generation system to expand beyond its local network.
Focus Digital published 32 location-specific service pages across NYC, Manhattan, Brooklyn, Long Island, Westchester, New Jersey, and Connecticut, establishing foundational authority around core services.
16 additional location pages for home-sale preparation and packing services were developed, plus industry pages targeting brokers, designers, stagers, and concierge companies.
Data-driven content and comparison pieces were published, while geographic Google Ads campaigns generated 142 conversions at $127.96 cost per conversion across $18,170.79 in spend.
The campaign succeeded by combining location-specific SEO with precise Google Ads segmentation across multiple NYC-area markets. Predictable lead generation, with 80% of revenue now attributed to digital, has enabled the company to begin franchising in new markets.
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