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We studied client churn from January through April 2026 by business model, agency size, service specialization, and the effect of AI. The highlights: Marketing agencies lose 25.9% of retainer clients…
A full-home window replacement job can be worth $15,000 or more. When we reviewed 89 search engine optimization (SEO) agencies for window companies, we picked the top eight and gave…
Heating, ventilation and air conditioning (HVAC) demand swings with the weather, so we reviewed 89 search engine optimization (SEO) agencies that serve HVAC companies and picked the eight with documented…
Most new chiropractic patients choose a practice from Google’s map results, which come from the practice’s Google Business Profile. So in our rankings for the top eight search engine optimization…
Last updated: October 2026 The median email campaign loses 0.22% of its recipients to unsubscribes, or one opt-out for every 455 delivered emails. By industry, the median ranges from 0.09%…
Roofing leads come from storm-season searches and local map listings. We reviewed more than 30 search engine optimization (SEO) agencies that serve roofing contractors and selected the top eight, giving…
The average click-through rate (CTR) for social media ads is 0.90% on Facebook, 0.86% on X, 0.68% on Instagram, 0.61% on TikTok, and 0.52% on LinkedIn across all campaign objectives.…
Click-through rate data and performance insights to improve your ad engagement across industries.
The highest demo-to-close rate is in developer tools, where 38.75% of demos booked from organic search and 29.21% of demos booked from Google Ads become closed-won deals. Across all business-to-business…
Proposal win rates range from 14.6% in hotel and venue sales to 55.3% in nonprofit sales, and proposals under $10K win 31.5% of the time, compared with 17.2% for proposals…
