We Put High Intent Searchers in Contact with Your Offer
Traffic fuels your online presence, but not all traffic is created equal. We categorize traffic into three main types: Owned, Earned, and Bought. Here’s how they differ and why each is important.
The most valuable form of traffic is the one you own. This primarily consists of your contact list, which can include:
Opted-in Emails
Phone Numbers
Social Media Followers
Why is it valuable? Because you can reach out to this list on-demand, essentially for free, making it a long-term asset.
Earned traffic finds you organically (from content you have distributed for free consumption) and usually comes from:
Blog Posts
Videos
Social Media Content
Why Earned Traffic? Because these are individuals actively seeking content like yours. When you offer value, you “earn” their attention.
The fastest way to gain traffic, especially if you’re starting from zero, is through paid advertising like:
Google PPC Ads
Meta Ads
Influencer Collaborations
Why Buy Traffic? It’s a quick method to generate interest and can feed into your earned and owned categories if done correctly.
We focus on SEO and Google PPC ads because they allow us to display content to searchers actively seeking a response to their query. By providing the searcher with the most relevant content, we position our clients as the thought-leader in their industry, thereby converting intentioned searchers into qualified leads.
We aim to convert earned and bought traffic into owned traffic, which can be re-engaged and re-marketed for months, if not years, down the line. By focusing on high-quality, high-intent traffic, we not only bring eyes to your offer but also ensure those eyes belong to people most likely to convert.
