Professional, Legal & Finance — Case Study
inbound case inquiries per month
First-page SEO turns organic search into a consistent source of case inquiries
A personal injury law firm engaged Focus Digital to build a steady, direct flow of case inquiries from organic search, beyond referrals.
Visibility for competitive personal injury terms was limited, and growth needed to come from qualified, high-intent searchers.
Focus Digital built SEO and content for high-value personal injury terms across case types, from car accidents to premises liability.
First-page (top-10) rankings grew from 53 to 71, including more #1 and top-3 positions, building visibility worth an estimated six figures per month in equivalent ad spend.
The firm intake form drew about 35 inbound case inquiries per month, with nearly 800 submissions to date.
The campaign succeeded by turning first-page visibility into a steady inbound pipeline. The firm now receives roughly 35 qualified case inquiries a month from organic search, a direct, compounding source of new cases beyond referrals.
Want a story like this
with your name on it?
