B2B, SaaS & Industrial — Case Study
cost per conversion
A B2B paid search launch scales demand while cutting cost per lead about 90%
An industrial CAM software company engaged Focus Digital to prove that paid search could generate qualified B2B demand efficiently.
The program was new, early cost per lead was prohibitively high, and the audience was a specialized engineering buyer.
Focus Digital launched and structured a Google Ads program built for a technical B2B audience.
Targeting and bidding were optimized, cutting cost per conversion from about $3,600 to about $370.
The program scaled from zero to a steady 12 conversions per month within three months.
The campaign succeeded by proving efficiency before scale. Cutting cost per conversion roughly 90% turned a new, expensive paid program into an efficient, steady source of qualified B2B demand.
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