Home Services & Trade

305

quote requests from organic search in twelve months

Focus Digital Builds an Organic Quote-Request Pipeline for a Commercial Fire Protection Company

A service-page and location-page engine turned organic search into a steady source of commercial RFQs.

01 — The starting line

A technical services provider whose entire pipeline starts with a request for quote, competing in a crowded, high-stakes metro market.

The company was getting too few qualified commercial inquiries from search to rely on it as a channel.

02 — The strategy

Focus Digital built a service-page and location-page engine: dedicated pages for the services commercial buyers search for, and for the areas the company serves, so each search lands on a page that answers it and leads to a quote request.

03 — The payoff

Quote requests from organic search
305in twelve months
Monthly run rate
~25 quote requests
Calls and form fills
+83%at their peak
Second half of the year
Slightly ahead of the firstno fall-back after the launch spike

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