Home Services & Trades — Case Study
qualified leads per month, ~$40 CPL
Local Services Ads and paid search deliver dependable lead volume at a low cost per lead
A multi-market HVAC and plumbing company engaged Focus Digital to generate consistent, affordable lead volume across several local service areas.
The company competed for high-intent home-services searches across multiple markets and needed a cost per lead low enough to protect margins on service work.
Focus Digital ran Local Services Ads across the company’s service areas, producing 70 to 84 qualified leads per month at a cost per lead in the low $40s.
Google Ads were optimized toward high-intent HVAC and plumbing terms to complement the Local Services Ads volume.
Campaigns were run and optimized across the company’s service areas to sustain efficient lead volume in every market.
The campaign succeeded by combining Local Services Ads with optimized paid search to deliver dependable lead volume at a low cost per lead across multiple markets.
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