Home Services & Trades — Case Study
revenue at roughly 9x ROAS
A restructured Google Ads program becomes a measurable, compounding sales channel
A national trenchless pipe lining company engaged Focus Digital to turn Google Ads into a predictable, attributable sales engine for a niche, high-ticket service.
Paid search spend was not translating into efficient, measurable revenue, and the category is competitive with high-value conversions.
Focus Digital rebuilt the Google Ads account, moving budget from Performance Max to Search and focusing on high-intent service terms.
Targeting and bidding were optimized for qualified, high-ticket demand, lifting the click-through rate to 7.45%, versus roughly 3% industry.
The program scaled into a million-dollar revenue channel, adding roughly $200K in return in the first five months of 2026.
The campaign succeeded by restructuring paid search around high-intent demand. Google Ads became a million-dollar, measurable revenue channel returning roughly 9x on spend.
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