Healthcare & Medical — Case Study
weekly patient intakes, up from 1–2
Foundational SEO turns a near-zero footprint into a steady flow of weekly intakes
A solo private psychiatry practice engaged Focus Digital to build a dependable flow of new-patient intakes, independent of directories and referrals.
The practice had effectively no organic search presence and relied on third-party directories and referrals rather than its own pipeline.
Focus Digital built foundational SEO and content around the practice’s specialty and location, taking organic keyword rankings from 24 to 58.
Rankings grew for high-intent patient searches, lifting top-10 positions from effectively zero to 12 and growing estimated organic traffic from near zero.
Weekly patient intakes climbed from roughly 1 to 2 to 10 to 16 per week, peaking at 22 in a single week.
The campaign succeeded by building a search presence from nothing and converting it into real appointments. Weekly patient intakes grew roughly sixfold as the practice gained its own organic acquisition channel.
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