Case Studies

Healthcare SEO Case Study: Koher Medical

Chase McGee

Koher Medical organic traffic and sessions grew from 202 visitors in December 2023 to 1,777 in May 2024

This campaign is still running and contains only the results from the first 4 months.

Koher Medical is one of the #1 hair transplant providers in the United States – but not many people knew that just a few short months ago. Their goal was to rank highly for hair transplant-related keywords around their High Point, NC, Wilmington, NC, and Harrisburg, PA office locations and capture high-quality leads from doing so.

We partnered with Koher Medical to implement an SEO strategy to rank for local and national hair transplant keywords such as “best hair transplant doctors in the USA”. We rank pages by publishing strategic content to fully satisfy the visitor’s search intent and convert that visitor into a lead and eventually a sale.

Koher Medical rankings in Google search results

Koher Medical SEO Campaign by the Numbers

Organic Website Traffic

The data below is from only organic website traffic, which includes all people who found Koher Medical from our SEO campaign.

Koher Medical organic consultations booked rose from 0 in December 2023 to 24 in April and 31 in May 2024
Metric December 2023 (Before Focus Digital) April 2024 May 2024
Organic Website Traffic 202 visitors 637 visitors (215% increase since Dec) 1,777 (780% increase since Dec)
Organic Website Sessions 257 sessions 775 sessions (202% increase since Dec) 2,149 (736% increase since Dec)
Organic Website Conversions (Consultations Booked) 0 consultations booked 24 consultations booked (∞% increase since Dec) 31 consultations booked (∞% increase since Dec)

Organic + Direct Website Traffic

The data below is from all non-paid website traffic. Many customers return to the site several times before booking, and our content plays a major role in both the decision to return and the likelihood of conversion once there.

Koher Medical non-paid sessions rose from 262 to 2,581 and visitors from 187 to 2,153 between February and May 2024
Metric December 2023 (Before Focus Digital) April 2024 May 2024
Website Traffic 492 visitors 1,088 visitors (121% increase since Dec) 2,153 visitors (338% increase since Dec)
Website Sessions 638 sessions 1,329 sessions (108% increase since Dec) 2,581 sessions (305% increase since Dec)
Website Conversions (Consultations Booked) 3 consultations booked 57 consultations booked (1,800% increase since Dec) 64 consultations (2,033% increase since Dec)

Our Content in Action

We aim to create the best page on Google for each of our targeted keywords. We do this by fulfilling search intents and secondary search intents, making content easily readable and skimmable, and implementing strong visual elements into the page.

Examples of Koher Medical content pages

Working with Focus Digital

We are currently accepting new clients. If you are interested in partnering with us to implement an SEO campaign, please reach out on our Contact Us page.