We run Google Ads to buy you time, not to become your lead source. Paid covers the gap while the organic asset compounds, and one client cleared $1.2M on $128K of spend along the way.
Google optimizes toward whatever you call a conversion, so an account pointed at form fills will buy form fills from people who never sign. We connect the platform to your CRM first to ensure Google optimizes around qualified leads or tracked revenue.
Structure, match types, negatives, and ad group tightness are table-setting, and any competent agency does them. What decides the outcome is refusing to pay for searches from people who will never buy. A fire protection client grew from 40 to 95 conversions a month while cost per conversion fell to about $111.
The ad is not usually where you lose them. Sending paid traffic to a page that cannot convert is the equivalent of filling a store whose shelves are laid out wrong and whose prices are hidden. Every point of conversion we win applies to your organic traffic too.
Paid tells you in three weeks what organic would take nine months to learn, so converting search terms become targets in the SEO campaign and winning ad copy becomes page copy. We track the month organic leads pass paid, and the month organic cost per lead drops below it.
We charge a flat fee inside the campaign, and we only run paid for clients building an organic asset alongside it, because the honest case for paid search for many businesses is that it covers the gap and then becomes optional. That endpoint is written into the plan. Google and AI search are the only things we do, and we manage accounts up to $150,000 in spend a month, which means we can also tell you when the answer is to spend less.
Four paid campaigns, measured on closed revenue rather than platform conversions.
Restructuring the account from Performance Max to Search turned a niche, high-ticket service into a predictable source of jobs, at a 7.45% click-through rate against roughly 3% industry average.
Read the case study →The firm needed paid search to produce signed cases rather than clicks. Restructuring toward high-intent defense terms produced $14,800 in closed cases against $1,765 in spend in a single month.
Read the case study →A new program had to prove it could generate qualified B2B demand. Built for a technical audience, it scaled from zero to a steady 12 conversions a month as cost per conversion fell from about $3,600 to about $370.
Read the case study →Local Services Ads delivered consistent volume across several markets at a cost per lead in the low $40s, while organic conversions grew 32% year over year alongside.
Read the case study →A flat management fee, never a percentage of your ad spend
Five senior people on your account, each with five to ten years in search behind them
Landing pages built and optimized as part of the work, six to seven business hours per request
Closed-revenue reporting connected to your CRM, on your definition of a qualified lead
The same strategist every cycle, with the organic campaign running alongside
The ad account and every asset in your name from day one
Most of the money wasted in paid search is lost to a strategy decision rather than a bidding decision. Four things worth knowing before you spend more.
Every year your competitors bid the same auction, your cost per lead goes up. Every month an organic page exists, its cost per lead generally goes down. Running only paid means your acquisition cost is permanently set by whoever will pay the most.
Before committing twelve months of content to a keyword set, we can buy the traffic and watch what converts. Agencies that run paid and organic as separate departments lose that data and end up guessing at the most expensive decision in the campaign.
Google’s bidding runs on machine learning, and machine learning needs conversion volume. In competitive high-ticket categories you generally need five to ten thousand a month before campaigns optimize properly. Below that, the money goes further organically.
Someone researching a surgeon behaves differently from someone buying a T-shirt. In elective healthcare and other high-stakes decisions, buyers distrust the ad unit and trust the organic result and the AI recommendation.
No. The case for paid is that it covers the gap while the organic asset is built, so running ads indefinitely with nothing being built underneath is the situation we are trying to get clients out of. Other agencies will take that engagement, and we will point you toward one.
A flat management fee inside the campaign rather than a percentage of spend, quoted on the first call depending on the complexity of your campaign. What we can publish is the shape of the return: $1.2M in revenue against $128K in spend for one national client, roughly 9x. Your auction prices and your conversion rate decide where you land.
Paid can produce leads within days of launch. Organic typically produces first consistent qualified leads in months two to three, break-even in months four to six, and its highest sustained volume between months six and twelve. That gap in speed is the reason we pair them.
You were buying leads rather than building anything, and the agency had no reason to change that. Every paid dollar produces a lead today and nothing tomorrow. The plan here has an explicit endpoint: the month organic passes paid, at which point you can taper the spend.
In most competitive categories, no. Below the volume the bidding algorithm needs, you are paying for an insufficient sample. If that is your budget, organic is the better first move and we will tell you so rather than take the management fee.
No. Two weeks notice, no term, and the ad account sits in your name rather than our MCC, so leaving costs you nothing. Agencies that hold the account are counting on the migration being painful enough to keep you.
This is not for you if you want an agency to manage your ad account and nothing else, if your monthly ad budget is under a few thousand dollars, or if you are looking for the cheapest option.
Talk to our team about what a combined SEO, GEO and paid search campaign looks like for your business. You will see live examples from campaigns we are running now, what we think you could realistically win, and an honest read on whether paid search belongs in your mix at all.
Book a demo →See exactly how ChatGPT, Gemini, Claude, and Perplexity answer when a buyer asks them to recommend a company like yours. 40 to 50 real queries, four models, three runs each, walked through with you in 20 minutes.
Start with the free report →