Home Services & Trades — Case Study
return on SEO investment
Organic search drives six figures of closed revenue at a fraction of the cost
A rapidly growing multi-trade home services company, covering plumbing, HVAC, and electrical, engaged Focus Digital to scale lead generation and prove revenue, not just leads, across every channel.
The account recorded many tracked conversions, but a large share were not qualified, and leadership needed to see closed revenue by channel to invest with confidence as the business scaled.
Focus Digital deployed lead qualification, lifting the qualified-lead rate from roughly 30% to 78%, and closed-revenue attribution so every channel could be measured in dollars.
SEO visibility was grown for high-intent, high-ticket service terms. In June 2026, organic produced $210,675 in closed revenue against just $6,501 in cost, a 32x return, from 465 leads.
Performance Max and Local Services Ads were scaled across trades to over 1,100 conversions per month at as low as $31 cost per conversion, with paid returning 2.9x on closed revenue.
The campaign succeeded by measuring closed revenue by channel, not just leads. That visibility revealed an exceptional 32x return on SEO and let the company scale paid confidently, turning marketing into a measurable revenue engine.
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