Professional, Legal & Finance — Case Study
increase in organic leads
Content expansion and conversion work break a lead-generation plateau
An executive coaching and peer-advisory organization engaged Focus Digital to break a plateau in lead generation and make its homepage convert harder.
Lead generation had leveled off, and the organization needed more qualified organic leads rather than simply more traffic.
Focus Digital expanded SEO content and target keywords to grow qualified organic demand.
Homepage and landing-page conversion work lifted the share of visitors who became leads.
Organic leads grew from 37 to 62 year-over-year, producing the team’s best lead month in several years.
The campaign succeeded by growing qualified demand and converting more of it. The combination broke a lead-generation plateau and produced the organization’s strongest lead month in years.
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