Professional, Legal & Finance — Case Study
organic conversions, year-over-year
Organic conversions more than double year over year as deal-term visibility climbs
A boutique M&A investment bank engaged Focus Digital to build consistent inbound interest from organic search for its core deal and sector terms.
Visibility for core deal terms was weak, and inbound depended heavily on networks and referrals.
Focus Digital built SEO and content around high-intent deal and sector terms, moving a core deal term from rank 47 to #1.
Target keywords were driven onto page one, reaching 32 of 46, expanding qualified organic reach.
Organic conversions grew to 139 in the first half of 2026, up from 55 a year earlier, about 23 per month.
The campaign succeeded by turning deal-term visibility into measurable inbound. Organic conversions more than doubled year over year, giving the bank a consistent, compounding source of inbound interest.
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