E-commerce & Retail — Case Study
online orders per month (46 to 134)
A brand once dependent on paid ads builds a compounding organic engine
A direct-to-consumer recovery and compression brand engaged Focus Digital to reduce its dependence on paid advertising and build organic revenue.
Nearly all sales traced back to paid media, so the pipeline went quiet whenever budgets paused, and site analytics were under-crediting true revenue.
Focus Digital rebuilt collection and category pages around buyer intent, growing organic search sessions 1,380% and turning the catalog into an organic acquisition engine.
A customer-service phone line and page improvements lifted completed orders, contributing to a record single-day of about $1,600.
Google Ads were restructured toward profitable return on ad spend, improving cost per purchase from $47 to $28 while holding 1.3 to 2.0 return on ad spend.
The campaign succeeded by building an owned channel that compounds and making every visit worth more. Organic went from a rounding error to a core revenue channel, while paid held a profitable return, diversifying and de-risking growth.
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