Professional, Legal & Finance — Case Study
new-client leads per month
Local SEO, AI Overview citations, and efficient paid deliver consistent new-client leads
A regional CPA firm engaged Focus Digital to build a steady, direct flow of new-client leads beyond referrals.
Visibility for high-intent local tax and accounting searches was limited, and growth needed to show up as booked new-client conversations.
Focus Digital built local SEO across three metros, reaching #1 for a core tax term in each.
Content earned Google AI Overview citations, including a #1 citation above a national authority.
The firm generated about 33 new-client leads per month, 196 in the first half of 2026, peaking at 45 in tax season, while paid cost per lead fell from $71 to $33.
The campaign succeeded by making the firm the obvious local choice across search, AI answers, and efficient paid. The result is a steady flow of about 33 new-client leads a month rather than dependence on referrals.
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