Whereas other SEO agencies utilize a one-size-fits-all approach to SEO for accounting firms, we have developed an SEO strategy to attract a firm’s ideal clients consistently. Unlike other firms, our methods are uniquely designed for accounting firms based on iterative testing of the Google algorithm.
The success of any accounting SEO campaign is dependent on accurate, consistent content published about topics from tax planning to auditing to consulting. Many accounting firms struggle with the consistent production of content, as their agency partners cannot write content accurately and with sufficient detail, and their CPAs do not wish to devote potentially billable hours to writing web content.
Focus Digital employs full-time, US-based writers with accounting subject matter expertise to curate custom web content for your firm, value propositions, and specializations. We focus on positioning your firm as a thought leader within your service areas and targeted industries to attract your target market organically.
Our writing team includes degrees in accounting and finance-related degrees who have taken classes in law, auditing, individual and corporate taxation, mergers and acquisitions, cost accounting, and more.
We use our knowledge base in addition to comprehensive research of subject matters to write precise and accurate content that represents your firm and unique value propositions, whether your specialty lies in audit, tax, consulting, wealth management, or a combination. This frees up your CPAs from writing content to billing hours.
We have a technique that we have developed over time where we briefly interview members of your team in an organized schedule, no more than one hour per week, to learn about your firm’s specializations.
For an industry like accounting, potential clients want to know they are working with not only an expert but a thought leader in the minds of their potential clients. We conduct in-depth evaluations of your target clients to ensure that content is written to make them feel understood.
Potential clients need answers to the questions they know to ask but also those they don’t know to ask. Our market research shines through in the final work product as website visitors find themself drawn into the page as the content continually becomes more relevant to their needs.
Our team builds off our accounting background to become subject matter experts in each of the areas that you work within. Are you focused on tax planning for construction companies utilizing a Section 179 deduction? We’ll write about maximizing equipment write-offs and leveraging bonus depreciation. Or perhaps you focus on audit and compliance for government contractors under FAR Regulation? We’ll go in-depth on DCAA-compliant audits.
We understand the queries your target market is searching on Google in addition to the underlying reasoning behind searches for each query. If a privately held manufacturer is searching for audited financial statements, we understand they are likely seeking a loan to expand production capacity, driving us to create content surrounding the audit process, timelines, and lender expectations. A SaaS company searching for guidance on revenue recognition under ASC 606 most likely is preparing to take on venture capital funding, meaning they need content breaking down compliance requirements, milestone billing, and investor reporting.
We observe that many SEO agencies offer a “one size fits all” package for accounting firms. Instead, we tailor our approach to meet the needs of each niche within the accounting industry. Content developed for a firm specializing in forensic accounting for fraud investigations should vary widely from a firm focusing on multi-state tax compliance. Regardless of your niche, we create SEO-optimized content that addresses the complexities of your service areas, attracting the right clients to your firm.
Defining SEO Objectives: Set clear goals tied to business outcomes, such as attracting more clients for specific services and industries such as tax planning for construction companies or audit services for furniture businesses.
Keyword Research Based on Search Intent: Conduct in-depth keyword research focused on high-intent queries like “audit services for government contractors” or “Section 179 tax planning for construction firms.”
Competitor Analysis in Niche Accounting Markets: Identify competing firms’ strengths and gaps in the Google rankings to develop content strategies to outrank them for key terms.
Service Page Optimization: Create dedication service pages for all services, including detailed services such as “ASC 606 compliance” or “multi-state tax filing” to ensure all client needs are addressed.
Industry Page Optimization: In the same vein, develop dedicated pages for each industry served to ensure prospects see the specific best practices and key pieces of information for their industry.
Local SEO: Create location-specific service pages focused on ranking for local searches such as “accounting firm in Greensboro”.
Research-Based Blog Content: Publish blog content that satisfies research queries for prospects who need one of your services.
Whitepapers on Insights: Develop whitepapers detailing industry and compliance insights to use as “lead magnets” for target clients.
Case Studies: Write detailed case studies on how your firm helped clients solve complex accounting challenges in “problem, solution, result” format.
Defining SEO Objectives: Set clear goals tied to business outcomes, such as attracting more clients for specific services and industries such as tax planning for construction companies or audit services for furniture businesses.
Keyword Research Based on Search Intent: Conduct in-depth keyword research focused on high-intent queries like “audit services for government contractors” or “Section 179 tax planning for construction firms.”
Competitor Analysis in Niche Accounting Markets: Identify competing firms’ strengths and gaps in the Google rankings to develop content strategies to outrank them for key terms.
Performance Tracking: Configure full-funnel tracking to attribute clients to lead source and website conversion path.
Iterative Optimization: Review performance metrics such as time on page, bounce rate, and number of pages per session to ensure content resonates with visitors.
Periodic Content Updates: Ensure key pages are updated once per quarter with the most relevant information to hold top-of-page rankings.
The CEO of Focus Digital personally plans and manages each SEO campaign. Most SEO companies operate on a model where the primary SEO expert sells clients, but the campaign is passed off to an account manager with less experience. Our CEO personally takes calls with each client, plans their campaign, reviews each deliverable, and tracks the results of the campaign.
Each piece of content published on your website goes through three levels of content reviews. First, the page is peer-reviewed by writers within the company, who debate each sentence of the page until the content is curated to perfection. Next, the CEO reviews the page for accuracy and SEO best practices. Lastly, the perfected page is sent to the client for one last set of eyes before our web development team publishes to your website.
All reporting is handled through a third-party reporting platform, meaning metrics cannot be tampered with by stakeholders wishing to artificially inflate campaign success. This platform can be accessed at any time by the client and houses monthly reports where the CEO comments on the status of the campaign and any adjustments that were made to improve success.
SEO for accounting firms requires a deep understanding of the industry, and most agencies cannot make up the knowledge gap. It involves navigating an industry where regulations are constantly changing and the agency must be prepared to track and update content where necessary to reflect these changes.
Most firms see measurable improvements in traffic and leads in the first 4 – 6 months, followed by more significant results around months 9 – 12. The timeline does depend on your existing website and competition.
Content writing forms the basis for which sites Google chooses to rank highly. They will rank the most authoritative site that best fulfills the search intent of their visitors, which can only be done through specialized content writing.
We employ full-time, US-based writers with subject matter expertise in accounting and finance. Each piece of content goes through three levels of reviews including peer reviews, CEO oversight, and client approval to ensure precise and accurate content.
Yes. Our SEO strategies focus on targeting high-value clients by crafting content appealing specifically to their needs while filtering out unqualified prospects. This enables your firm to attract clients resulting in smoother engagements and higher profitability.
We use comprehensive analytics tools to track performance metrics such as website traffic, lead generation, conversion rates, time on page, pages visited per session, bounce rate, and more using a suite of tools such as Google Analytics, Google Search Console, and AHRefs.
We use comprehensive analytics tools to track performance metrics such as website traffic, lead generation, conversion rates, time on page, pages visited per session, bounce rate, and more using a suite of tools such as Google Analytics, Google Search Console, and AHRefs.
We work with firms with multiple specialties consistently, and we tailor our editorial calendar to publish pages in accordance with generating the highest ROI in the quickest time period.
No, we handle 99% of the work and all content creation from start to finish. We do ask that you be available to answer questions if they arise, but the questions decrease over time as we learn more about your firm and your services.
