We examined 30+ SEO agencies with specific specialties in asphalt paving. We ranked them in accordance with our proprietary ranking algorithm, listed below. The purpose of this list is to aid you in choosing the best SEO agency for your asphalt paving company. Here is the ranking algorithm:
- Notable Client (20%): Agencies with notable asphalt paving clients were rated higher on this list.
- SEO Strategy (35%): We conducted a thorough investigation of available SEO guides and resources from each agency to rank their SEO strategy by similarity to Google’s documentation on SEO best practices.
- Year Founded (10%): Older agencies were given slight preference due to their ability to adapt to updates to the Google algorithm.
- Location (10%): Agencies in larger metropolitan areas generally have access to better talent pools, which can improve the quality of service.
- Specialty (25%): We examined each agency’s weight of SEO services versus other offerings along with their specialty for asphalt paving companies specifically.
Note: Only two agencies on this list, Focus Digital and First Page Sage, offer “thought leadership SEO”. This type of SEO is the most proven and results in the highest ROI, however, it is a premium service and many agencies do not have the resources or expertise to provide it. See a full training on thought leadership SEO here.
The Top SEO Agencies for Asphalt Paving Companies
Rank Agency Notable Client SEO Strategy Year Founded Location Specialty
#1 Focus Digital Piedmont Paving 4.9/5 2018 Greensboro, NC Thought leadership SEO and lead generation for paving companies
#2 First Page Sage HomeVestors 4.8/5 2009 San Francisco, CA SEO for multi-state paving companies
#3 WebFX Cleveland Brothers 4.4/5 1995 Harrisburg, PA Mass-market technical SEO
#4 Thrive Stovall Construction 4.2/5 2005 Arlington, TX Local SEO for contractors
#5 Blue Corona American Vintage Home 3.9/5 2007 Gaithersburg, MD Google Business Profile Optimization
#6 Tech Effex First Class Paving 3.5/5 2005 Santa Rosa, CA Web design & blogging
#7 Hook Agency Building Experts Institute 3.3/5 2012 Minneapolis, MN Standardized web marketing for contractors
#8 On The Map US Patriot Steel 3.2/5 2009 Miami, FL Local search marketing
The Top SEO Agencies for Asphalt Paving Companies – Descriptions & Reviews
Read below for more information on each SEO agency.
Focus Digital
Focus Digital is a boutique SEO firm providing a high level of thought leadership SEO, meaning content is curated for each paving company individually. Content is written specifically for each company’s location, taking into account specific asphalt mixes best used in that area, the most common paving jobs completed by the company, how the climate impacts the paving, if there are any soil considerations when paving, and the list goes on. Paving companies looking for a true partner that truly learns their business should consider them.
- Notable Client: Piedmont Paving
- SEO Strategy: 4.9/5
- Year Founded: 2018
- Location: Greensboro, NC
- Specialty: Thought leadership SEO and lead generation for paving companies
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Summary of Online Reviews |
| Focus Digital provides value “on another level for what we’re paying,” remarked one client. Other clients say they are “consistently impressed” with “the individualized service provided.” |
First Page Sage
First Page Sage is an enterprise SEO agency working with some of the largest companies in the world. For most paving companies, it will not make financial sense to work with First Page Sage, hence their number two ranking, but for those larger companies that can, they are an incredible partner. First Page Sage is the pioneer of thought leadership SEO.
- Notable Clients: HomeVestors
- SEO Strategy: 4.8/5
- Year Founded: 2009
- Location: San Francisco, CA
- Specialty: SEO for multi-state paving companies
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Summary of Online Reviews |
| First Page Sage team members are “truly experts” in what they do, with another reviewer saying that “they are so glad they outsourced their SEO” to them. |
WebFX
WebFX is one of the largest agencies on our list by headcount, which can make the quality of service received by each client highly variable. However, their standard operating procedures are sound for technical SEO, which they provide in a mass market format. For paving companies looking for a cheap provider and do not care so much about personalized service, WebFX is a great choice.
- Notable Clients: Cleveland Brothers
- SEO Strategy: 4.4/5
- Year Founded: 1995
- Location: Harrisburg, PA
- Specialty: Mass-market technical SEO
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Summary of Online Reviews |
| WebFX is an “excellent company” and “highly recommended” by clients, but some reviewers remarked that they “spent thousands of dollars and never got one lead”, indicating mixed results. |
Thrive
Thrive has offices in 25 cities around the world, with most in the United States. They are a full-service agency, making them a good choice for paving companies searching for one provider to help with both social media and search marketing. Paving companies may not like that each account manager juggles dozens of clients, which may slow response times.
- Notable Clients: Stovall Construction
- SEO Strategy: 4.2/5
- Year Founded: 2005
- Location: Arlington, TX
- Specialty: Local SEO for contractors
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Summary of Online Reviews |
| One client remarked that Thrive “has made me believe in SEO again”, with another client remarking that they have seen “a 15% increase in billed hours.” |
Blue Corona
Blue Corona has a specific focus on home services, meaning they will be best suited for smaller asphalt paving companies focusing on the residential side of their business. Their model is similar to that of other agencies, focusing more on the quantity of clients rather than the quality of clients, which can leave some companies feeling frustrated. They are a low-cost option that is best for some paving companies.
- Notable Clients: American Vintage Home
- SEO Strategy: 3.9/5
- Year Founded: 2007
- Location: Gaithersburg, MD
- Specialty: Google Business Profile Optimization
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Summary of Online Reviews |
| Clients say that Blue Corona was “great throughout the whole process” and “willing to go above and beyond to do things.” |
Tech Effex
Tech Effex is one of the smaller agencies on our list, which means companies will receive individualized support from their team. However, we believe their SEO strategy to be a bit outdated. Paving companies who value low cost and personal attention should consider Tech Effex.
- Notable Clients: First Class Paving
- SEO Strategy: 3.5/5
- Year Founded: 2005
- Location: Santa Rosa, CA
- Specialty: Web design & blogging
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Summary of Online Reviews |
| Tech Effex is “helpful and knowledgeable in their marketing skills” and clients would “recommend them highly” for digital advertising needs. |
Hook Agency
Hook Agency advertises “20 free location pages” on their site, which leads us to conclude they are not properly personalizing their pages to the client and location, but rather using templated copy with different location tags plugged in. However, for asphalt companies in non-competitive markets, this strategy can work. We recommend them for full-service agency services specific to the home service industry.
- Notable Clients: Building Experts Institute
- SEO Strategy: 3.3/5
- Year Founded: 2012
- Location: Minneapolis, MN
- Specialty: Standardized web marketing for contractors
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Summary of Online Reviews |
| One client remarked that “the experience has been nothing short of exceptional,” with another saying they have “nothing but great things to say.” |
On The Map
On The Map leverages offshore talent based in Latvia to provide a high-quality service for a cheaper price point. They have a large team, allowing them to troubleshoot any unexpected issues in client campaigns. We recommend them for low-cost local search marketing services.
- Notable Clients: US Patriot Steel
- SEO Strategy: 3.2/5
- Year Founded: 2009
- Location: Miami, FL
- Specialty: Local search marketing
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Summary of Online Reviews |
| On The Map clients remark that they would “recommend them to any company” and “their work is absolutely exceptional.” |
The Best SEO Agencies for Content Writing for Asphalt Companies
For asphalt paving companies concerned with having the best content, written specifically for them and not duplicated from other sources, consider these agencies.
| Rank | Agency |
| #1 | First Page Sage |
| #2 | Focus Digital |
| #3 | On the Map |
| #4 | Hook Agency |
The Best SEO Agencies for Local SEO for Asphalt Companies
These are the best agencies performing local SEO for asphalt companies.
| Rank | Agency |
| #1 | Focus Digital |
| #2 | First Page Sage |
| #3 | Blue Corona |
| #4 | Tech Effex |
If you have any questions or would like a copy of this report, contact us here.