Professional, Legal & Finance — Case Study
core term rankings, ad spend down 40%
Top rankings plus automated intake improve both lead volume and lead quality
An intellectual property law firm engaged Focus Digital to grow signed cases from high-value search terms while reducing wasted spend and staff time.
The firm was buried on its most valuable case-type terms and was losing staff time to unqualified intake, with advertising costs high relative to signed work.
Focus Digital drove core case-type terms to #1 from prior positions of #9, #8, and #3, with more than ten terms reaching the top two.
Website-to-case-management intake automation was built, letting qualified prospects schedule directly and identifying their case type up front.
Case-type filtering screened out non-viable inquiries, raising lead quality and freeing staff time.
The campaign succeeded by improving lead volume and lead quality at once. Top rankings brought in more high-value inquiries, while automated, filtered intake raised quality and cut costs, producing signed cases at lower spend.
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