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Data/Metrics

Average CTR for Display Ads: 2026 Data

Between February 2025 and December 2025, our research team conducted a comprehensive analysis of display advertising click-through rate performance across various major industry sectors, breaking down the further by platform,…

Data/Metrics

Facebook Ads Average ROAS: 2025 Report

The average Facebook Ads ROAS (Return on Ad Spend) is 2.19 across all industries, but this can vary dramatically based on campaign objectives, industry type, targeting strategy, and seasonal factors.…