Strategic SEO and Google Ads campaign delivers 236 qualified leads in 8 months
Struggled to rank in the competitive NYC home organization and move management market
Business relied entirely on referrals and word-of-mouth marketing with unpredictable revenue cycles
Required consistent lead generation to expand beyond local networks
Referral-Dependent
Unpredictable Revenue
Targeted NYC boroughs and surrounding areas with service-specific content
Launched campaigns capturing high-intent home organization searches
Developed systematic content across individual, corporate, and thought leadership segments
Delivered steady pipeline growth and enabled franchise expansion
| Metric | Performance |
|---|---|
| Total Leads Generated | 236 |
| Organic Sessions | 6,520 |
| Google Ads Conversions | 142 |
| Google Ads Conversion Rate | 2.54% |
| Cost Per Conversion | $127.96 |
| Revenue Attribution (May - July 2025)* | 80% of total revenue |
See how we can help you achieve similar growth in organic search performance. Download the full case study or schedule a consultation to discuss your SEO strategy.
