SEO campaign targeting medical equipment keywords delivers 90% ranking growth and 97 monthly purchases in just 3.5 months
Healthcare supply company needed to establish stronger organic visibility for specialized medical equipment keywords
Limited search presence for high-value commercial terms in competitive medical equipment market
Required systematic approach to capture different stages of buyer journey from research to purchase
Organic Visibility
Before optimization
Implemented pillar-based SEO strategy targeting product categories across portable, general, and home medical equipment clusters
Created collection pages, comparison guides, and educational content targeting transactional and research-based queries
Structured quarterly approach building topical authority across medical equipment product categories
Achieved 90% increase in top 10 keyword rankings (801 to 1,523) and 80% increase in top 3 rankings (181 to 325) in just 3.5 months. Generated 64% increase in purchases from organic search, growing from 59 to 97 monthly purchases.
(801 to 1,523 keywords)
(59 to 97 per month)
(181 to 325 keywords)
| Metric | Performance |
|---|---|
| Campaign Duration | April 7 - July 29, 2025 |
| Top 10 Keyword Rankings Growth | 90% (801 to 1,523) |
| Top 3 Keyword Rankings Growth | 80% (181 to 325) |
| Organic Purchase Growth | 64% (59 to 97/month) |
| New Users from SEO Growth | 17% |
See how we can help you achieve similar growth in organic search performance. Download the full case study or schedule a consultation to discuss your SEO strategy.
