Category

Data/Metrics

Browse Focus Digital’s 2026 data reports on CAC, CTR, churn, CPL, retention rates & more — industry benchmarks to guide smarter marketing decisions.

Facebook Ads Average ROAS: 2025 Report

The average Facebook Ads ROAS (Return on Ad Spend) is 2.19 across all industries, but this can vary dramatically based on campaign objectives, industry type, targeting strategy, and seasonal factors.…

Average Cold Calls Per Day: 2025 Benchmarks

The average cold calls per day across all industries is 52 calls per rep, but this can vary significantly based on the rep’s role, industry vertical, and whether they’re exclusively…

Average Sales Call Time: 2025 Benchmarks

The average sales call time across all industries is 8 minutes and 36 seconds, but this can vary significantly based on the call type, industry vertical, and deal complexity. Our…

Average Customer Acquisition Cost for Online Education

This study breaks down the average customer acquisition cost for online education by acquisition channel, customer type, course price point, and niche. The average customer acquisition cost for online education…

Average Customer Lifetime Value for Financial Services

Our team recently analyzed the average customer lifetime value (CLV) for financial services, further broken down by service, customer income level, and organization size. To calculate customer lifetime value, we…