If you’re a medical practice looking to generate leads and sales organically via an SEO campaign, please see below for our quantitatively ranked list of the best eight medical practice SEO specialists.
Our ranking algorithm is as follows:
- Experience with Medical Clients: This factor favors agencies with a high percentage of clients as medical practices. [ Algorithm Weight: .10 ]
- SEO Strategy: This factor evaluates agencies for their use of a thought leadership-based SEO strategy over simply content marketing or technical SEO approaches. [ Algorithm Weight: .30 ]
- Client Success Score: Here, we evaluate each specialist based on available data of client results and reviews. [ Algorithm Weight: .20 ]
- Campaign Customization: This factor evaluates specialists on their originality in building new campaigns. In some cases, specialists streamline their campaign creation by reusing strategy or content ideas from other clients. We’ve weighed against that practice. [ Algorithm Weight: .25 ]
- Price Point Available for Smaller Practices: Over 50% of medical practices are small businesses. We’ve given weight to specialists who can execute high-ROI campaigns for them on a limited budget. [ Algorithm Weight: .15 ]
The 8 Best Medical Practice SEO Specialists
Number Agency Main Focus Experience with Medical Clients SEO Strategy Client Success Score Campaign Customization Pricepoint Available for Smaller Practices Score
1 Focus Digital Thought Leadership SEO for Small Medical Practices 9.3 9.5 9.4 9.6 9.8 9.5
2 First Page Sage ROI Driven SEO Specialized for Large Medical Practices and Hospitals 9.8 9.7 9.7 9.8 4.1 8.9
3 iHealthSpot Website Design Centered Around SEO 9.2 7.9 8.3 8.0 8.8 8.3
4 k2md Health Data Driven Branding to Humanize Medical Practice Brands 9.7 8.4 8.9 9.2 4.1 8.2
5 REQ Reputation Management and Direct-to-Consumer-Marketing 9.1 8.2 8.8 8.8 5.4 8.1
6 Straight North Link Acquisition for Medical Practices 7.7 8.7 8.9 9.3 3.5 8.0
7 RN01 UX and Branding for Medical Practices 8.8 8.7 8.1 9.3 3.3 7.9
8 Epsilon Forming Long Lasting Relationships with Third Party Identifiers 8.4 8.3 8.7 8.9 4.0 7.9
The 8 Best Medical Practice SEO Specialists Scoring Breakdown
Focus Digital
Focus Digital specializes in providing thought leadership SEO, typically only available to larger medical practices, to medical practices of all sizes. Their SEO strategy yields a high ROI for each client and breaks even quicker than most SEO options available.
Summary of Focus Digital Ranking
Experience with Medical Clients (9.3/10): Focus Digital has significant experience working with medical practices and has fine-tuned its strategy around the intricacies of medical advertising.
SEO Strategy (9.5/10): Utilizing a thought leadership-based approach for SEO, Focus Digital consistently provides a high return on investment for medical practices.
Client Success Score (9.4/10): Due to the increasingly competitive Google search algorithm, many agencies that are not utilizing a thought leadership SEO strategy have fallen behind. Focus Digital helps its clients stay at the forefront of the SEO industry.
Campaign Customization (9.6/10): Focus Digital bases each campaign on its core principles for success, one of which is building a custom strategy to match the brand of the medical practice.
Price Point Available for Smaller Practices (9.8/10): Focus Digital offers packages to smaller medical practices at price points that make financial sense for the practice.
First Page Sage
First Page Sage is the largest SEO agency in the United States and has medical practices as a significant percentage of their portfolio. They employ subject matter experts who assist in writing web content for each client to ensure maximum accuracy and sufficient technical depth.
Summary of First Page Sage Ranking
Experience with Medical Clients (9.8/10): With a long list of medical practices as clients, First Page Sage knows the industry as well as anyone.
SEO Strategy (9.7/10): First Page Sage employees subject matter experts to ensure SEO content is well written and creates thought leadership in the medical industry.
Client Success Score (9.7/10): First Page Sage has as close to a perfect reputation as one can find in the healthcare marketing industry.
Campaign Customization (9.8/10): Each campaign from First Page Sage is highly tailored to the individual medical practice.
Price Point Available for Smaller Practices (4.1/10): Due to their high level of customization and dedication of four subject matter experts to every account, First Page Sage is a bit out of reach for smaller medical practices.
iHealthSpot
iHealthSpot is primarily a website designer for medical practices, but they design each site with its rankability in mind. This is crucial for local SEO rankings.
Summary of iHealthSpot Ranking
Experience with Medical Clients (9.2/10): iHealthSpot works exclusively with medical practices and is proud to work with a wide range of independent practices and groups.
SEO Strategy (7.9/10): iHealthSpot primarily focuses on technical SEO and content marketing, which typically generates a lower ROI than thought leadership SEO.
Client Success Score (8.3/10): iHealthSpot lits some impressive metrics on their website under their client results, such as a 60% increase in appointment requests.
Campaign Customization (8.0/10): iHealthSpot employs a team of writers to build content for each and every client.
Price Point Available for Smaller Practices (8.8/10): With packages availabe for practices of all sizes, from independent practices to hopsitals, iHealthSpot works with a wide range of clients.
k2md Health
K2md Health strikes a balance between data and branding to, in their words, “humanize medical brands”. Their strategies assist in growing patient volume by using breakthrough creatives designed to stand out.
Summary of k2md Health Ranking
Experience with Medical Clients (9.7/10): k2md Health works exclusively with clients in the medical field.
SEO Strategy (8.4/10): Because of their visual focus in their SEO campaigns, k2md Health helps clients improve conversion rates and overall website usability and visibility.
Client Success Score (8.9/10): With an impressive scroll of client results on their website home page, it is no doubt k2md Health exceeds client expectations.
Campaign Customization (9.2/10): One of k2md Health's best features is their creativity when approaching campaigns for each of their clients and ensuring unique work.
Price Point Available for Smaller Practices (4.1/10): Unless the practice is in need of a full brand redesign, k2md Health may not be the best option for smaller practices.
REQ
REQ specializes in reputation management and direct-to-consumer marketing for healthcare practices. Their primary focus is translating brand strategy into their SEO campaigns.
Summary of REQ Ranking
Experience with Medical Clients (9.1/10): A significant percentage of REQ's clients are medical practices.
SEO Strategy (8.2/10): REQ is heavily focused on SEO trends such as voice SEO and analyzing competitor strategies to adjust and compete accordingly.
Client Success Score (8.8/10): REQ has published seven in-depth healthcare case studies on their website indicating a strong client success score.
Campaign Customization (8.8/10): Due to their large team, REQ can build SEO campaigns that are custom and unique from your competitors.
Price Point Available for Smaller Practices (5.4/10): REQ stands slightly outside of the price range for most small practices, but medium-sized practices may find them to be at the sweet spot between cost and results.
Straight North
Straight North specializes in a technical strategy for SEO in addition to link acquisition. They work with both national chains and local providers.
Summary of Straight North Ranking
Experience with Medical Clients (7.7/10): Straight North has a dedicated website section for their work with clients in the medical field.
SEO Strategy (8.7/10): Straight North provides branding services mixed with a highly technical SEO approach, achieving great results for their clients.
Client Success Score (8.9/10): Straight North has a large section of case studies on their website with results as impressive as increasing leads up to 53% for healthcare companies.
Campaign Customization (9.3/10): Ensuring a high ROI for each client, Straight North builds custom campaigns and implements a custom strategy for every healthcare company they work with.
Price Point Available for Smaller Practices (3.5/10): Straight North requires a significant cash outlay to work with, but it is well worth it for some healthcare practices.
RN01
RN01 specializes in building a streamlined, aesthetic user experience on their clients’ websites and matching that to the overall branding of the practice.
Summary of RN01 Ranking
Experience with Medical Clients (8.8/10): RN01 boasts an impressive healthcare client list and knows the industry inside and out.
SEO Strategy (8.7/10): RN01 primarily focuses on UX and branding for medical practices and bases their SEO strategy on cutting edge design principles.
Client Success Score (8.1/10): RN01 features outstanding client reviews and case studies on their website, leading to a high client success score.
Campaign Customization (9.3/10): They conduct independent branding exercises for each client ensuring truly custom, creative work.
Price Point Available for Smaller Practices (3.3/10): Because RN01 is a comprehensive branding solution, some smaller practices may not find the price point realistic for their business.
Epsilon
Epsilon helps practices form long-lasting relationships with their patients and assists with re-marketing to them continually without the use of third-party cookies.
Summary of Epsilon Ranking
Experience with Medical Clients (8.4/10): Epsilon has experience working in 10+ industries, one of which being healthcare.
SEO Strategy (8.3/10): Epsilon helps their clients inform and advise consumers at every stage of the marketing funnel.
Client Success Score (8.7/10): Epsilon has a long list of impressive client testimonials and case studies available.
Campaign Customization (8.9/10): Each Epsilon client has a team of expert writers and branders working on their account.
Price Point Available for Smaller Practices (4.0/10): Epsilon provides a premium service and the pricepoint reflects that.
The Best Medical Practice SEO Specialists Broken Down by Category
Best SEO Specialists with Experience with Medical Clients
This list ranks the best agencies based purely off experience with medical clients.
Number Agency Experience with Medical Clients
1 First Page Sage 9.8
2 k2md Health 9.7
3 Focus Digital 9.3
4 iHealthSpot 9.2
5 REQ 9.1
Best SEO Specialists Ranked by Strategy
Below, see the best SEO specialists by which strategy is delivering the highest ROI for their clients.
Number Agency SEO Strategy
1 First Page Sage 9.7
2 Focus Digital 9.5
3 RN01 8.7
4 Straight North 8.7
5 k2md Health 8.4
Best SEO Specialists By Client Success
In the list, see the top SEO specialists ranked by client success.
Number Agency Client Success Score
1 First Page Sage 9.7
2 Focus Digital 9.4
3 Straight North 8.9
4 k2md Health 8.9
5 REQ 8.8
Best SEO Specialists by Campaign Customization
Here, we are examining the best SEO specialists if you want a truly customized campaign, meaning content ideas and keywords are not reused from client to client.
Number Agency Campaign Customization
1 First Page Sage 9.8
2 Focus Digital 9.6
3 Straight North 9.3
4 RN01 9.3
5 k2md Health 9.2
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