In 2025, the average cold call conversion rate is 2.35%, but that number doesn’t tell the whole story. Conversion rates vary widely depending on your industry, the price of your product, your brand’s recognition, and how well your sales team is trained. This report breaks down the latest data across each of these variables to help you understand what’s realistic and what’s possible for your cold calling efforts. Our team performed a study of industry-specific cold call conversion rates, analyzing sectors like technology, healthcare, real estate, and professional services to uncover how performance differs.
We segmented the average cold call conversion rate by:
| Industry | Price of Product | Brand Presence | Training Quality | Training Frequency |
| Industries where cold calling is common inevitably reduce the effectiveness of even the best cold calling campaign. | The average cost of the product will determine the closing rate, as more expensive products will typically close at a lower percentage. | If your brand is immediately recognizable to the prospect, either through industry-specific or national presence, the cold call has a greater chance of closing. | If your team receives high-quality cold call training, this will improve conversion rates. | Along the same lines, daily sales training and role-playing improve cold-calling results. |
Key Takeaways:
- Cold calls convert at an average rate of 2.35% in 2025, or about one sale per 43 calls.
- Products over $1 million see conversion rates drop below 1.2%, requiring 85+ calls to close.
- Recognizable brands like Salesforce average 2.53%, while lesser-known companies may see rates as low as 0.85%.
- Daily training boosts conversion rates up to 9.03%, nearly 4x the industry average.
- Domestic cold callers outperform offshore reps by as much as 2x in conversion rate and call quality.
The Average Cold Call Conversion Rate by Industry
Industries like janitorial services and publishing convert at over 2.5%, while more technical verticals like industrial equipment fall under 1%. If your industry sits on the lower end of this scale, don’t assume your strategy is broken, it might just mean your approach needs more personalization and persistence.
| Industry | Conversion Rate | Calls Needed for a Sale |
| Janitorial and Cleaning Services | 2.85% | 35 |
| Printing and Publishing Services | 2.76% | 36 |
| Office Supplies and Equipment | 2.69% | 37 |
| Business Services (HR, Payroll, Marketing) | 2.61% | 38 |
| Food and Beverage Distribution | 2.53% | 40 |
| Consulting Services | 2.43% | 41 |
| Event Planning and Management Services | 2.36% | 42 |
| Training and Development Services | 2.27% | 44 |
| Real Estate Services | 2.20% | 45 |
| Insurance | 2.12% | 47 |
| Facility Management Services | 2.01% | 50 |
| Agricultural Equipment and Supplies | 1.94% | 52 |
| Security Systems and Services | 1.87% | 53 |
| Logistics and Transportation | 1.77% | 56 |
| Wholesale Distribution | 1.70% | 59 |
| Energy Solutions | 1.61% | 62 |
| Financial Services | 1.54% | 65 |
| Manufacturing Components | 1.46% | 68 |
| Chemical Products | 1.38% | 72 |
| Telecommunications | 1.29% | 78 |
| Pharmaceuticals | 1.21% | 83 |
| Medical Devices and Equipment | 1.12% | 89 |
| Construction Materials | 1.04% | 96 |
| Technology Solutions and Software | 0.95% | 105 |
| Industrial Equipment and Machinery | 0.88% | 114 |
The Average Cold Call Conversion Rate by Price of Product
A higher dollar amount almost always means a lower conversion rate, but not necessarily a lower payoff.
Closing a $5 million deal might take 100+ calls. A $5,000 product might close in just 30. This section outlines how deal size impacts efficiency, helping you set realistic expectations based on what you’re selling.
| Price Range | Conversion Rate | Calls Needed for a Sale |
| $500 – $10,000 | 2.64% | 38 |
| $10,000 – $50,000 | 2.34% | 43 |
| $50,000 – $100,000 | 2.03% | 49 |
| $100,000 – $500,000 | 1.74% | 57 |
| $500,000 – $1,000,000 | 1.46% | 69 |
| $1,000,000 – $5,000,000 | 1.16% | 86 |
| $5,000,000 – $10,000,000 | 0.88% | 114 |
The Average Cold Call Conversion Rate by Brand Presence
When someone knows your brand, they’re more likely to stay on the line. That edge can mean the difference between a 2.5% and a 0.8% close rate. Below lists the average cold call conversion rate by brand:
| Brand Recognition | Example Company | Conversion Rate | Calls Needed for a Sale |
| Strong | Salesforce | 2.53% | 40 |
| Moderate | HubSpot | 2.08% | 48 |
| Emerging | Gong.io | 1.69% | 59 |
| Niche Brands | ZoomInfo | 1.29% | 78 |
| Low | Outreach.io | 0.85% | 118 |
The Average Cold Call Conversion Rate Increase by Training Quality
As companies provide better, more effective sales training to their employees, their cold call conversion rate will increase. We measured the average increase in results from training.
| Training Quality | Conversion Rate Impact | Estimated Conversion Rate |
| No formal training | -1.25% | 1.10% |
| Basic Training (1–2 sessions) | +0.12% | 2.47% |
| Intermediate Training (3–5 sessions) | +0.30% | 2.65% |
| Advanced Training (Ongoing, role-plays) | +1.60% | 3.95% |
| Elite Training (Customized, continuous) | +2.29% | 4.64% |
The Average Cold Call Conversion Rate Increases by Training Frequency
Teams with structured, repeatable training see better outcomes across the board. Even just a few sessions can raise conversion rates. This section breaks down what kind of training moves the needle, and by how much.
| Training Frequency | Conversion Rate Impact | Estimated Conversion Rate |
| No Regular Training | -0.46% | 1.89% |
| Monthly | +0.02% | 2.37% |
| Bi-Weekly | +0.18% | 2.53% |
| Weekly | +1.19% | 3.54% |
| Daily | +6.68% | 9.03% |
Further Reading & Next Steps
We recommend that companies implement a strict training program for employees missing the benchmark. See the following resources for further reading:
- Average Cold Email Conversion Rate by Industry – 2024 Report
- Customer Acquisition Cost Trends: 2024 Report
- B2B Cold Email Open Rates by Industry, Subject Line